Literature Review, and Library Work.

After some digging, I've finally managed to finish my Lit Review.
It was very slow going, and unsurprisingly, I could find nothing to relate directly to my specific topic.

But I have no fears. After my retinas had a rest (we all know how horrible staring at stark, white PDF files can be), I unearthed a few articles that I found I could easily relate to the phenomenon of the "Just Looking" shopper!

I've decided to split my Literature review into two separate categories. The first deals with the way a customer is influenced by the physical store itself. You all know what I mean. It's what we-- in my store at least-- call the 'total experience'.

• Lighting!
• Scent!
• Music!
• Display!
• Organization!

Each of these things are cues that can make or break whether or not a customer even looks at your store, let alone whether they will allow the workers to assist them.

Second, I've decided to make the bulk of my paper talk about Consumer Psychology. This includes examples of how children are raised to resist the influences of advertising, how a group dynamic differs from a person shopping alone, and how a person's past experiences shape how they act when they walk into the store.

I found each of these points to be easily relatable to my own topic, and also included examples of each in my paper as well.